05.06.2022 - Towards a childhood free from unhealthy food marketing
18.05.2022 - General Assembly 2022: All on board: towards inclusive mental health care

12.05.2021 - General Assembly 2021: Sustainable and healthy food

05 DECEMBER 2022

Children are too often exposed to food of poor nutritional quality. Advertisements are everywhere: on television and in the supermarket, on social media, on their smartphones, at the sports club and on the way to school. In these digital times, advertising is also increasingly attractive and sometimes very entertaining. Especially the frequent promotion of unhealthy food products worries the Superior Health Council, as it can cause children to adopt bad eating habits.

The Superior Health Council of Belgium (SHC) placed this theme at the centre of its latest report in October 2022. In collaboration with the FPS Public Health and the European project Best-ReMaP, they are now organising the study day "Towards a childhood free from unhealthy food marketing".

Download the slidedeck here.


  • 10 AM - Introduction
    Prof. Jean Nève, president of the Superior Health Council
    Frank Vandenbroucke, deputy prime minister and minister of Public health
  • 10.15 AM - Exposure of children to unhealthy food marketing, impact on diets and evidence for action
    Maria João Gregório, Director of the National Healthy Eating Promotion Program, Directorate-General of Health, Portugal
  • 10.35 AM - New set of recommendations of the WHO on reducing food marketing to children
    Kremlin Wickramsinghe, WHO Europe
  • 10.55 AM - Marketing to Children: What needs to be done and how to get there.
    Experiences in Belgium and the EU.

    Emma Calvert, Senior Food Policy Officer, BEUC
    Véronique Demierbe, Project Officer Food, Test Aankoop/Test Achats
  • 11.15 AM - The Tricky Business of Marketing to Children in a Digital Age
    Prof. Liselot Hudders, Universiteit Gent
  • 11.35 AM - Nutri-Score : a potential nutrient profiling tool to screen unhealthy food marketing to children
    Hélène Alexiou, Lecturer in Nutrition and Dietetics, Haute Ecole Léonard de Vinci
  • 11.55 AM - Where can we go from here to reduce food marketing in Belgium?
    Laurence Doughan, Nutrition Policy Expert, FPS Public Health
  • 12.05 PM - Introduction on the recommendations of the Superior Health Council's report on food marketing to children
    Stefanie Vandevijvere, Senior Researcher Nutrition and Health, Sciensano
  • 12.15 PM - Lunch
  • 13.15 PM - Panel debate with key stakeholders
    a.o. Vlaams Instituut Gezond Leven, Office de la naissance et de l'enfance (ONE), Conseil Supérieur de l'Audiovisuel (CSA), le délégué général aux droits de l’enfants, Forum des jeunes
  • 14.15 PM - Closing session

General meeting
All on board: towards inclusive mental health care
18 may 2022, Brussels

The coronavirus pandemic struck many like a bolt from the blue. While the general population seems to be holding up well, a vulnerable minority still struggles. As the pandemic train loses speed and daily life returns to normal, how can we ensure that everyone stays on board? And, how can we ensure that those who fell off track, can get back on?
The Superior Health Council is placing these questions at the centre of its General Assembly with the theme "All on board: towards inclusive mental health care". The study day aims to highlight different elements within the stepped care model of mental health care, from prevention and early detection to rapid and targeted interventions. From the lessons learned during the pandemic, the various speakers on the programme look ahead to the future and outline the necessary steps for a strengthened care system. In doing so, we strive to give a voice to those who are now suffering in silence.
The General Assembly of the Superior Health Council took place on Wednesday 18 May 2022 in Brussels.
You can watch the recording in full here.


GENERAL ASSEMBLY 2021 - Sustainable and healthy food
12 May 2021

Over the coming decades, the world's population will continue to grow steadily. The world's food supply will have to keep up as the negative effects of climate change on food production have become increasingly apparent. Moreover, the global burden of disease related to inadequate nutrition (both from undernutrition as well as malnutrition) will continue to increase.

The food chain, from food production to consumption will therefore come under increasing pressure and will inevitably have to adapt to these pressing challenges. Creative solutions will be required at all levels involved, such as agriculture, food processing, distribution, consumption as well as the social context of food.

Following the example of other international institutions, the Superior Health Council, which already pays special attention to the relationship between food and health, wishes to encourage a transdisciplinary approach to this problem. 

With this morning seminar, the Superior Health Council aims to support the creation of a multisectoral dynamic that is necessary to lead to the development of new concepts with a solid and consensual basis, which aim in particular at fair and sustainable production and healthy food consumption.

Programme 12 May 2021

•10 am: Welcome
    Fabrice Péters, Coordinator SHC
    Stefaan De Henauw, President working group Nutrition & Health
    Tom Auwers, President FPS Public Health
•10.20 am: Transforming the food system towards sustainability: what does this mean for our diet?
    Tim Benton
    Director, Chatham House, United Kingdom
•11.00 am: "The rise of kale" – Positive food system transformation stories from the Nordic countries and the underlying policy actions
    Mads Fischer-Moller
    Professor in Food Policy, Scotland Rural College, United Kingdom
•11.30 am: Farms and food literacy: our health depends on it
    Marjolein Visser
    Chair of Agroecology, Université Libre de Bruxelles, Belgium
•12.00 pm: Is inclusiveness the real challenge of sustainable urban food systems?
    Katrien Verbeke
    Social entrepreneur, Belgium
•12.30 pm: Break
•12.40 pm: Safe and sustainable food put into practice
    Luc Pussemier
    Expert in food safety, Superior Health Council, Belgium
•1.00 pm: Q&A

You can watch the webinar in full here. (Link expires 31/12/2021.)

Check out the individual clips on our YouTube channel.